Customer Relations Management (CRM) is a widely implemented model for managing a company"s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up selling opportunities to target marketing strategies to competitive positioning tactics.

What a CRM will do for your Business

A properly implemented CRM should:

1. Store information about leads, opportunities and customers so that all the people involved stay informed
2. Act as a central shared system for contacts, calendars and files
3. Use reminders to make sure that you never leave a prospect behind
4. Determine the effectiveness of marketing, industry segments or pretty much anything else
5. Integrate into your existing workflow
6. Reduce administration costs

Here at Philproperties, the CRM system is one of our main tools in our daily activities in real estate. Whether it be recording contacts and their details, sending documents and information to clients, storing projects and listing, and just basically organizing everything that has to do with real estate transactions.

If you want to know more about our CRM system, we are inviting you to attend our REAL ESTATE BUSINESS OPPORTUNITY SESSION here in our office at unit 932 City and Land Megaplaza, ADB Ave, corner Garnett Rd. Ortigas Center, Pasig.

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